I had been cleaning up the wrap closet and discovered we have an inordinate number of shopping bags. I thought I would start using them as a wrapping-paper resource. The paper in these bags is a bit stiff compared to wrapping paper. So it calls for different tactics. In this case I added the silver floral paper first and gave it a nice angle. Then I picked up the red bag from Pasticceria Filippi’s awesome panettoni. As I held up the big slice of red bag against the gift box, trying various ways to place the papers, and considering whether or not to reveal the logotype, I came to notice the white bag handle. I decided I wanted to keep the handle on, and keep this utilitarian detail up-front. It was not to used as a handle, but rather to refer to concept of “shopping bag” even as the bag was being repurposed from transport to wrap. I hung a name tag on the handle and I was done.
Shopbag Style
